One Metric to Prove Customers Originated From Inbound Marketing
Empower your marketing team by proving they are responsible for sales-qualified leads. B2B leads just don't walk through the door. Tech firms, professional service firms, and other B2B businesses must work hard to fill their pipeline. As a VP or di...
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Keyword Research for Blogging - Making Sense Under a Mound of Data
Researching keywords for a new blog post can be overwhelming. Even if you start out with a good brainstorm and a list of keywords, once you plug the list into Google Keyword Manager it’s easy to get buried under a huge mountain of data. After an hour...
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B2B Tech CEOs: Why You Need Your Marketing Team to Calculate Cost Per Lead
There’s a lot going on in your organization. Marketing, advertising, relationship management, and more. You can’t sweat the small stuff: You need to focus on the big picture. The key is to make sure your teams are tracking and reporting on their perf...
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The Marketing Metric that Proves Whether You’re Impacting Customers
Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit as “closers” and revenue drivers. Marketing teams on the other hand struggle to directl...
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Why Propane Companies Should Optimize Their Google My Business Listing
When you need to get your propane to your customers, Google My Business listings bridge the gap. However, you'll need to optimize your listing to get the results that matter. This is a crucial part of Search Engine Optimization (SEO) that shouldn't b...
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Lead Gen: Why a Lower Cost Per Lead Costs More in the Long Run
Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?...
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A/B Testing Can Help Double Your B2B Landing Page Conversions
Targeted Testing Turns Online Lead Conversions from an Art into a ScienceYou've spent a few hours creating a landing page for your technology firm. You've connected your offer to a specific buyer persona. You've written keyword-rich copy targeted t...
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How to Use Marketing Objectives to Measure Campaigns
As marketers, we know that our advertising and marketing campaigns cost us the big bucks. So, don't we want to make sure we're optimizing the most of our dollar? Also, wouldn't it be nice if there was some secret formula to knowing what did and didn'...
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What is CPL: How to Calculate Cost Per Lead
Knowing your Cost Per Lead will help you make more strategic marketing decisions Cost Per Lead is the first formula in a string of marketing metrics that will help you gauge the effectiveness of your marketing. Whether you are purchasing a list, col...
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Intelligent Content Recommendations Help Generate More Leads
How polite, not pushy, pop ups can rake in prospects The Pop Up: effective lead capture medium? OR website equivalent of an annoying kid jumping up and down, screaming “LOOK AT ME” until you are forced to leave…or relent. No matter what side you’re ...
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